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Most Recent Blog Posts
50 Calls to Action for Nonprofit Landing Pages
In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
25 Nonprofit Creative Director Interview Questions
Hiring the right creative director for your nonprofit is crucial for the success of your marketing team. The right creative director understands how fundraising and your nonprofit brand work togetherness her to produce the results you need. These interview questions will help.
4 Steps to Fundraising Testing
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.
Writing a Donor-Focused President’s Letter
Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
3 Fundraising Goals for 2020
You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
4 Examples of Nonprofit Engagement
Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have capacity, like major or mid-level donors, creating this feeling is easier
Most Recent Podcasts
Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
Episode 29 – Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
Episode 28 – How Do I Move Affinity from a Staff Member to the Organization?
What do you do if the affinity the donor has isn't for your organization but for a staff member? Learn how to transition a donor's loyalty from a person to your organization.
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
Episode 26 – How to Get More Attendees for Your Fundraising Event
For many nonprofits, fundraising events are a key to their annual development plan. In this episode, you will learn how to increase attendance for your events and how to best structure the event for maximum fundraising.